Peeking into the Amazon Publishing booth at Book Expo last spring, I felt like a member of the Rebel Alliance in the Death Star. While the main floor of the hall was crowded with readers lining up for giveaways and editors huddled around tables, the corner Amazon had staked out—right up front by the entrance—exuded a suspicious calm. Though it had the plushest carpeting anywhere in the hall (always the most reliable Book Expo status indicator) and the comfiest looking chairs, few books were to be found. I steered around it, reluctant to be caught hobnobbing there, even though I was curious about what was going on.
