The comic book industry teaches us many lessons about New Media and the new consumer.
Are you familiar with the comic book, Superman: Red Son? It was released in 2003 to critical acclaim and became a nomination for the 2004 Eisner Award for best limited series. This three-issue mini-series took Superman and shook the baseball and apple pie story up like a snow globe. The premise of this series was that instead of his rocket ship landing in the corn fields of Kansas and being raised by Ma and Pa Kent, the superhero -- who would stand for truth, justice and the American Way -- lands in a Ukranian farm and becomes a political tool for the Russians. Now, instead of his secret identity that was given to him by his adoptive parents, everything about him is a state secret. Instead of being a force for goodwill to all mankind, Superman: Red Son, is a weapon of both propaganda and power for the Soviet Union.
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