Candlewick is betting big that Timmy Failure will not live down to his name. The publisher has high hopes for the eponymous hero of Stephan Pastis’s Timmy Failure: Mistakes Were Made, on sale February 26. The first children’s book from the creator of Pearls Before Swine, a comic strip that appears in more than 600 U.S. newspapers, it centers on clueless, self-confident Timmy Failure and his 1,500-pound business partner, a polar bear named Total, who together run the Total Failure detective agency. Candlewick is calling the $250,000 marketing campaign for the illustrated middle-grade novel its “most robust ever for a debut book.”
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